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Our story

Built From Inside Trucking.

Wallfacer was founded by someone who has run a trucking company, not just insured one.

Wallfacer was built on more than a decade of experience inside the trucking and logistics industry, supported by a family history spanning over 30 years. From freight brokerage and carrier management to trucking company ownership, our founder has experienced the challenges of running a transportation business firsthand. DOT compliance, safety ratings, equipment failures, driver issues, accidents, cargo claims, theft, premium financing, cancellations, and non-renewals aren't just risks we study. They're challenges we've navigated ourselves.

That experience also exposed a disconnect between trucking companies and the agencies responsible for protecting them. Too often, insurance decisions were made without a full understanding of the operation, leaving businesses with inadequate coverage and limited support when they needed it most.

In an industry where insurance can make or break a business, we believe the standard should be higher. Our approach is built on operational understanding, honest representation, thoughtful risk management, and relationships that extend well beyond the policy.

That’s why we built Wallfacer.

An elevated highway curving through morning fog at sunrise

Our Mission

Our mission is to give trucking and logistics businesses the agent they deserve: one who understands their operation from the inside, represents them honestly to the markets, and works alongside them every year to build a stronger business.

If You Win, We Win.

Every business deserves an agent who understands its operation, represents it honestly, and stays engaged after the policy is bound.

Licensed in Illinois.